For research the movies used were "Love Simon", "To All the Boys I Loved Before" and "Five Feet Apart." These were used due to the similarities in the target audiences being teenagers and young adults feeling like they could relate to those audience the most and get the most out of it when it come to bringing out emotion and increasing the amount of time the movie is watched.
With this we wanted to try similar ways by using actors within the age group that we wanted to target along with using similar promotion materials. Using social media to reachout to our target audience who spend good amounts of time on platforms such as facebook, instagram, twitter and snapchat. They used social media, along with billboards and posters and trailers on youtube ads and for tv commercials.
The traditional distribution model is that a film gets released in theatres and then about 90-days after the theatre release it starts appearing in stores on a disk and online for streaming purchases. Two of the three of these researched movies followed that traditional model. Both "Love Simon" and "Five Feet Apart" were first released to a theatre and then after 90-days released to the general public on dvd and also available for streaming and digital download. "To All the Boys I Loved Before" was strictly made for Netflix so once it came out it came out directly to Netflix and is only available there. For our distribution we would follow the traditional distribution by releasing to theaters first and then after about 90-days release to online for purchase or streaming through youtube, hulu, netflix, vudu, and other online streaming services.
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