Audience Engagement Research - Five Feet Apart

Just like our product Five Feet Apart had a similar target audience of highschoolers and young adults, being that those are the age demographics of which the lead characters are apart of those age groups. They marketed their product as a love story between two teenage cystic fibrosis patients (Stella and Will) who spend most of their time in the hospital. After a new patient starts attending the same hospital and Stella's obsessive routine clashes with Will's recklessness the love story unfolds. By using heartwarming facial expressions in posters and light and faint pastel colors to make people sympathize for the story and make them want to view their product. They used posters, trailers, and online social media campaigns to help promote their movie. We could use posters and social media to help spread the word of our movie.