Audience Engagement Research - To All the Boys I've Loved Before

Just like our product, To All the Boys I've Loved Before had a target audience of teenage girls and yound adults that enjoyed romantic comedies and a non-fiction situation. They marketed it as an unconvenstional love story between Lara Jean and Peter after he gets accidentally getting a letter mailed to him the Lara Jean wrote years prior confessing her love for him that was never meant to be sent. They used online campaigns on social media and billboards along with trailers on Netfix and online. We could use social media campaigns to help promote our product.