Audience Engagement Research - Love Simon

Just like our product, the target audience of Love Simon is teenagers and young adults along with those with an interest in romance movies. They marketed their product as an LGBT teenage love story between a 17-year-old boy lead character (Simon) and an anonymous classmate that he fell in love with online. This was marketed through billboards around California and trailers appearing on television and on the internet. To reach the more desired target audience they went to put ads on snapchat, instagram, twitter, and facebook. We would use social media to help promote our product on instagram and facebook.